ABOUT EXCELLENT REEL

An independent HTML5 studio, built by industry veterans who knew exactly what to do differently.

Excellent Reel d.o.o. launched in Belgrade in 2022. No legacy catalogue to defend, no volume quota to hit — just a technical team shipping games that adapt fast to whatever market they land in.

AGILITY

Fast content adaptation

Bet increments, currencies, RTP profiles and market-specific configurations turned around quickly — not queued behind a six-month release calendar.

COMMERCIAL TERMS

Flexible, not imposed

Tiered GGR revenue share scaled to volume, negotiated per partner. Regulatory modifications happen at our cost, not yours.

PARTNERSHIP

Direct access, no ticket queue

Our engineering and product team answer directly during launch and beyond — fast escalation, real answers.

REACH

Online and retail from one portfolio

The same titles serve web, mobile, SSBT terminals and retail monitors — including streamed rendering for low-spec venues.

"Excellence isn't a slogan on the wall here — it's the standard every line of code and every certification filing gets held to before it ships."

— Excellent Reel

Certified where players and regulators need us to be.

Game and RNG certification across the jurisdictions we operate in.

More pending

Certifications apply to selected titles — title-level mapping available on request.

Progressive jackpots, done simply.

A differentiator on every virtual game — no extra billing complexity for operators.

BUILT-IN

Part of certified math

Jackpots are part of certified game RTP — payouts settle as regular winnings inside GGR, no separate jackpot invoicing.

OPERATOR-CONTROLLED

Local pools, your rules

Per-operator pools, configurable seed (~€5), min/max triggers and max payout — funded by player contributions, no fixed provider share.

PLAYER-VISIBLE

Live, in real time

Live jackpot values in-game and via a homepage widget, shown in the player's currency with EUR backend accounting.

e-Lucky Six features two jackpots — SUPER PIN and COLOR — mechanics players understand in seconds.

Want to see the games before the sales pitch?

Browse the portfolio