Home turf in the Balkans. Expanding outward from there.
We rank markets by where our flexibility and pricing give operators the biggest edge — not by where the volume is largest.
Our main markets, in order.
Balkans
Our clear #1 region — home market strength, based in Belgrade.
CIS / former Soviet region
Growing operator and aggregator relationships across the region.
West & Central Africa
New operator relationships opening on a rolling basis.
MENA
Early-stage partnership conversations underway.
Europe (wider)
Beyond our certified core, additional jurisdictions tracked as opportunities open up.
Game certifications.
Certifications apply to selected titles — full title-level mapping available on request.
Licensing & onboarding, in plain terms.
Handled by our distribution partner
Excellent Reel doesn't run its own operator due diligence — that's performed by the distribution partner (aggregator) in each market.
No license type imposed by us
Distribution to unlicensed operators is permitted in all non-restricted markets — we don't add our own licensing requirement on top.